LinkedIn lead generation for Lansweeper
In the competitive online market, attracting potential customers can be tough. Lansweeper, a pioneer in IT Asset Management, knows this like no other. That’s why they came to Us to take their performance marketing to the next level. Using advanced B2B lead generation techniques on LinkedIn, we help Lansweeper boost their online presence and generate more high-quality leads.
Growing challenges for Lansweeper: Focus on B2B lead generation.
Lansweeper is a leading IT Asset Management software provider that helps companies better understand, manage, and protect their IT devices and networks. Since 2004, they have been developing software to inventory technology assets and users, enabling organisations to centrally manage their IT. This Belgian company has grown into a renowned global player!
But with growth comes competition. Lansweeper faced challenges in online visibility and lead generation and needed a partner to enhance their efforts. Today, Lansweeper relies on Us for CRO, SEO, and performance marketing. However, in this case, we are focusing specifically on B2B lead generation through LinkedIn.
Implementing B2B lead generation on LinkedIn.
Lansweeper aimed to generate more leads through LinkedIn. LinkedIn advertising offers powerful targeting capabilities that can drive impressive results, making it a valuable platform for reaching specific audiences.
Lansweeper’s challenges included high cost per lead in the IT sector, the complexity of audience segmentation, and finding the most effective ad formats.
Performance marketing: Test, test, and test again!
Our performance marketeers now manage multiple successful LinkedIn lead generation campaigns for Lansweeper. But Rome wasn’t built in a day! To achieve these results, we extensively tested and refined our strategies, making crucial adjustments to ensure success.
Curious about our main performance marketing strategies? Here’s a sneak peek.
Identifying the right audience for each LinkedIn campaign
We leveraged LinkedIn’s various audience options. We used retargeting based on user interactions and worked with predictive audience lists.
An important note: By combining LinkedIn’s advanced targeting with Lansweeper’s first-party data, we gained even greater insights into our target audiences. Using your own data together with LinkedIn’s tools can significantly boost your campaign’s success.
We also regularly analysed demographic insights and core target persona profile to determine the best audience criteria and identify key potential customers. Additionally, we used LinkedIn’s audience insights as an extra targeting layer to ensure a precise approach.
By testing and applying these demographic insights, we could identify the right audience for each campaign, significantly contributing to our success.
Testing and refining LinkedIn ad formats
The success of LinkedIn advertising heavily depends on the campaign content and its appeal to the target audience. To ensure our messages and call-to-actions resonated with potential customers, we created various ad variants and conducted A/B tests.
We regularly reviewed ad content to provide useful and relevant information, thereby generating demand. Additionally, we leveraged the virality of campaigns by engaging with the audience and offering extra insights. This approach led to a better user flow to the landing page.
Pro tip: We recommend adding at least five different ads to your LinkedIn campaign. We’ve noticed that LinkedIn’s algorithm works more in your favour with this approach!
LinkedIn advertising: Spectacular results through strategic efforts
By applying our performance marketing strategies for LinkedIn advertising, we achieved impressive results for Lansweeper. And it’s not just Us saying it – LinkedIn’s own team validated our success! They analysed our results and compared them to the median for similar players in the sector. Their findings:
- Our LinkedIn lead generation campaigns achieved a CTR (click-through rate) 110% higher than comparable campaigns from competitors
- Lansweeper’s average CPL (cost per lead) was 77% lower than competitors. (compared to the market competition median)Impressive result, right
- The form completion rate was 205% higher than average on LinkedIn ads!
Thanks to continuous A/B testing and regular optimizations, these results clearly demonstrate the effectiveness of our performance marketing strategies. We are incredibly proud of the success we’ve achieved together with Lansweeper!
Do you want more B2B lead generation for your company? Or do you want to optimize your LinkedIn advertisement strategies?
Book a call with our performance marketing experts and discover what Us can do for you.
