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Loyalty, Marketing Automation

How technology and customer data are future-proofing the customer…

Bert and Ernie recreating the creation of Adam
AI in marketing

AI x HR: from flirtation to long-term value

AI in marketing

The great illusion: AI’s “creativity”

AI in marketing, Branding

Textures, scents & play: our multisensory marketing

Search GPT
AI in marketing, SEO

LLMs.txt and the future of search

Google ads
Paid media, Programmatic ads, SEA marketing

Why consolidating Google Ads campaigns boosts retail performance

Sharp insights, no fluff

Our blogs cut through the noise with insights that matter. No fluff—just sharp takes on strategy, creativity, and tech. Built on real experience and collective brainpower, we share what works, what doesn’t, and what’s next.

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