Server-side tracking & first-party data solutions
With growing privacy regulations and the end of third-party cookies, businesses need reliable, compliant data solutions. In e-commerce, accurate tracking is crucial for attribution, personalization, and optimizing ad spend, while job platforms rely on deep analytics to match candidates, refine user journeys, and improve conversions.
At Us, we help you implement server-side tracking and first-party data solutions, ensuring more accurate, privacy-first analytics. Whether it’s Stape, Google Tag Manager, or another platform best suited to your business, we create a setup that keeps your marketing, advertising, and performance tracking future-ready.
Why server-side tracking and first-party data matter
As third-party cookies disappear and privacy regulations tighten, businesses need a future-proof way to track user behavior, optimize campaigns, and stay compliant. Server-side tracking ensures accurate data collection while respecting privacy, making it essential for industries like e-commerce and recruitment.
For e-commerce, this means better audience segmentation, accurate conversion tracking, and ad spend optimization, even as traditional tracking methods decline. For recruitment platforms, it enables smarter job matching, improved candidate tracking, and a seamless user experience—without sacrificing compliance.
Trusted platforms for a privacy-first approach
We take a detail-oriented approach to privacy, ensuring that your data strategy is not only compliant but also future-proof and reliable. Our focus is always on your business needs first—we don’t push one-size-fits-all solutions.
Instead, we analyze your goals, technology stack, and compliance requirements to find the best-fit server-side tracking and first-party data solution for your business.
Stape
Server-side tracking and tag management
Reliable tracking and bypassing browser restrictions
Google Consent Mode
Privacy and compliance
GDPR-compliant data collection
Cookiebot – Platinum Partner
Collect and manage user consent.
An easy to integrate – plug-and-play solution
How we implement server-side tracking and first-party data
If you’re trying to convert visitors on your website, missing data can mean lost revenue, poor attribution, and weaker audience insights. With privacy regulations tightening and third-party cookies disappearing, businesses need a reliable way to track, analyze, and optimize performance—without compromising compliance.
Strategy and setup
- Auditing your current tracking setup and identifying gaps.
- Implementing server-side tracking with sGTM and Stape.
- Setting up first-party data collection and secure storage.
Execution and optimization
- Deploying first-party tracking pixels and custom scripts.
- Ensuring accurate data flow to ad platforms like Google, Meta, and LinkedIn.
- Optimizing data collection for better campaign performance.
Compliance and data security
- Configuring Google Consent Mode for privacy-compliant tracking.
- Anonymizing and encrypting data to meet regulations.
- Monitoring and adapting to changing privacy laws.
Real results from our tracking solutions
E-commerce, Server-side
Improved conversion tracking with Stape for ApriL Parfumerie
Server-side, Privacy first
Cookieless retargeting with Google Consent Mode for Belgian fashion brand
Choose a partner that puts privacy first- like us.
Holistic & silo-breaking approach
Privacy isn’t an isolated challenge—it impacts marketing, analytics, development, and compliance. We break silos by integrating server-side tracking, consent management, and first-party data strategies into a seamless, privacy-first framework that benefits your entire organization.
Full-service, scalable solutions
We go beyond strategy and setup—we also handle onboarding, training, and continuous tracking improvements. Whether you need server-side tracking, consent frameworks, or first-party data activation, we ensure your solution is future-proof and scalable across teams, regions, and technologies.
Privacy-first because we’re user-first
A compliant setup is just the beginning. We design privacy-first solutions that improve user trust, engagement, and performance—ensuring that respecting privacy doesn’t mean sacrificing marketing efficiency or customer experience.
Certified expertise, from setup to ongoing tracking
As one of only two Platinum Cookiebot partners in Belgium, Us delivers privacy-first solutions backed by deep expertise, industry certifications, and hands-on experience. From strategy to implementation, training, and ongoing tracking, we ensure compliance without compromising performance.
Meet our data and tracking experts
Our certified professionals ensure your data tracking is accurate, secure, and compliant.
Hans
One of Us
Thibaut
First-party data and retargeting strategist