The challenge
Weerts Supply Chain (WSC) is a logistics company with a remarkable legacy. Founded in 1945 with just one truck for agricultural transport, they’ve evolved over the decades into a specialised provider of warehousing, value-added logistics, and transport services.
With multiple operational sites across Belgium and a footprint that stretches soon abroad, WSC supports industries such as FMCG, food, electronics, and industrial logistics.
Although they excel operationally, Weerts Supply Chain faced a major challenge: they remained largely unknown to the very companies that could benefit from their solutions.
While their client relationships were strong and the company has exceptional service levels, they had never worked on a structured marketing foundation. Aside from their trucks carrying the company name, their digital presence was minimal. Their website was a hardcoded one-pager that lacked SEO optimisation, technical compliance, and any kind of analytics setup. As a result, they had little visibility with potential new clients.
They knew they needed help building a digital foundation that could support long-term growth and visibility with the right audience. That’s when they turned to Us.
What we did
Bridging marketing and sales
We started with a sales and marketing alignment workshop. Not just to gather insights, but because we believe marketing strategies should empower sales, not operate in isolation.
Too often, we see companies where sales and marketing work in separate silos. Even with solid individual plans, when the teams aren’t aligned, strategies fail to reinforce each other. By aligning the two from the start, we ensured that WSC’s marketing efforts would directly support their commercial goals.
Through in-depth interviews with the sales and operational teams, we uncovered:
- Their ideal clients and sales funnel
- Unique selling points and internal expectations
- How prospects behave online and how WSC could position itself
- Competitive dynamics in the market
This wasn’t just a box-ticking exercise. It became the cornerstone of everything that followed.
Technical and strategic groundwork
Next, we conducted a comprehensive audit of their existing digital presence, SEO, and competitive landscape.
This revealed significant gaps:
- A technically limited website with structural issues
- No tools in place for data tracking or performance insights
- Limited brand visibility and no ranking for industry-relevant keywords
Armed with these insights, we developed a digital marketing strategy and roadmap prioritised by impact and feasibility.
The plan included:
- Personas and messaging frameworks
- A modern, user-friendly, and scalable website with SEO best practices
- Technical compliance upgrades, including GDPR and accessibility
- Behavioural insights tracking through Microsoft Clarity, alongside structured analytics
The new site is designed not just to inform, but to convert. It was built with scalable landing pages, blog templates, and intuitive navigation tailored for their B2B audience.
A strategy for growth, built at their pace
Launching a new website or content strategy is one thing. Embedding it into a team’s day-to-day work is another. That’s why we approached this project with change management in mind across every step.
We didn’t just hand over a strategy. We:
- Created a realistic digital- and content roadmap based on what the team could adopt now, with room to scale later
- Worked with evolving KPIs so they could ease into the strategy and grow at a sustainable pace
- Designed a brand styleguide and messaging framework to help internal contributors stay aligned
- Focused on internal capability building to ensure the foundation would support independence
The goal was to strike the right balance between setting an ambitious path and making sure it felt achievable. Rather than overwhelm the team, we provided tools and guidance to help them grow confidently into the strategy over time.
The results
While the site has just launched and data collection is still ramping up, the transformation is already significant:
- From a one-page site with no visibility to a compliant, content-rich platform with performance visibility
- From no content to a clear content plan and content calendar, grounded in SEO and user intent
- From brand ambiguity to a defined voice, structure and scalable identity thanks to a clear brand guide with messaging framework
- From siloed, inexperienced teams to a connected marketing-sales approach led by confident implementers
They now have the tools, the framework, and the confidence to move forward with purpose. Their strategy is no longer abstract. It is active, embedded, and ready to evolve. We can’t wait to see how they grow their marketing efforts in the upcoming future!
Are you also struggling with finding the right marketing strategy for your business? Or do you face difficulties bringing a strategy into practice?
