What happens when you combine data, design, and just the right amount of comic book flair? A sold-out success — again.
For the sixth year running, we teamed up with dataMinds to bring their annual Connect conference to life — from concept to communication, and every design detail in between.
dataMinds Connect isn’t your average conference. It’s the go-to event for anyone who geeks out over Microsoft’s Data & AI platform — and with good reason: it sells out every single year.
2023? Tickets flew out the door faster than ever.
Our mission? Build a branding universe worthy of the event’s legendary status. And maybe (just maybe) help save the world while we’re at it.
Unleash the Power of Data to Save the World”
Saving the world is no small task. But when you’ve got the right theme, the right tools, and the right people? You give it a proper go.
During our early creative sessions, one theme kept coming back: superheroes. And not the capes-and-tights cliché — but a playful, accessible visual style grounded in comic book energy and creative firepower.
It struck the perfect balance: bold, fun, full of inside nods to the data crowd — and a visual playground for our copywriters and designers to run wild in.
Supertypefaces
Supergoodies
No superhero story is complete without the gear.
We made sure every attendee left with branded goodies worth showing off — from limited-edition tees to tote bags that carried more than just brochures.
Us was proud to help dataMinds connect its super-community again this year. And yes, our cape’s already ironed for the next edition.
Fonts with Force. Graphics with Grit.
Once the theme was locked in, we crafted every asset with storytelling in mind:
- Custom typefaces that feel pulled straight from the pages of a tech comic
- Stylised icons and visual effects that spark recognition without feeling kitsch
- Event visuals that created energy before guests even arrived
It wasn’t just a look — it was a full-blown identity that wrapped around every touchpoint.
