When Essentiel Antwerp, a global fashion retailer, switched to dotdigital for their email marketing automation, they had questions. How could they implement automated emails effectively? And how could they integrate their Magento 1 webshop with dotdigital? Together with Essentiel and dotdigital, we found the answers—and the results speak for themselves.
The problem – questions about automation and integration
Switching to a new marketing automation tool comes with challenges. For Essentiel Antwerp, two crucial questions emerged:
- How can we implement and use automated emails?
- How do we connect our Magento 1 webshop to dotdigital?
Without seamless integration and clear automation strategies, Essentiel risked losing valuable customer engagement opportunities.
The solution – a strategic automation roadmap
Working closely with dotdigital and Essentiel, we tackled these challenges head-on.
First, we linked Essentiel’s Magento 1 webshop to dotdigital, ensuring smooth data synchronisation. Next, we conducted a thorough audit to identify automation possibilities, from abandoned cart emails to personalised campaigns. From this audit, we developed a roadmap of automations to implement, starting with a welcome email campaign that’s already live and performing exceptionally well.
The results – 65% open rate and higher engagement
The welcome email campaign achieved a 65% open rate, a staggering 30-35% higher than Essentiel’s regular emails (which already had impressive open rates of 35-45%). This result highlights how delivering the right message to the right people at the right time can transform engagement. With more automations from the roadmap on the way, Essentiel’s email marketing is set to drive even more success.
(P.S. Did you know that Us won the dotdigital EMEA Partner of the Year award? Now you do!)
Why this matters for digital marketing teams
For digital marketing teams considering automation, Essentiel’s case proves the value of smart, strategic implementation. If you’re still wondering whether marketing automation is worth it, let’s chat. At Us, we believe in creative, informed solutions that drive real results.
Marketing automation can seem daunting, but with the right partners, the results are worth it. Essentiel Antwerp’s journey with dotdigital and Us shows what’s possible.
Ready to take your email marketing to the next level? Let’s work together.
