Since 1978, Valentino has been delighting chocolate lovers with authentic Belgian pralines. While their in-store reputation was strong, their brand-new international webshop struggled to gain visibility in search engines. They needed a strategic SEO approach to drive traffic and boost sales.
The challenge: a hidden gem in the online world
Despite having a diverse range of high-quality chocolates, Valentino’s webshop was difficult to find via Google and Bing searches. The brand needed to:
- Improve search rankings for relevant keywords
- Increase organic traffic to their webshop
- Consolidate multiple domain names into a single, stronger online presence
- Prepare their site for seasonal spikes in chocolate demand
The solution: a full-scale SEO optimization
We kicked off the project with a comprehensive SEO audit, analyzing:
- Website structure – ensuring the site was technically sound
- Competitive positioning – identifying gaps and opportunities
- Best practices – pinpointing quick wins for immediate improvement
Key SEO strategies we implemented:
- On-page SEO: We revamped the content strategy, optimised keywords, meta descriptions, and page titles, and provided a structured work file to guide their content team.
- Technical SEO: We consolidated multiple domains into a single webshop URL, enhancing domain authority.
- Seasonal SEO strategy: By prioritising key seasonal keywords before peak shopping periods, Valentino was able to rank higher just in time for demand spikes.
- Local SEO enhancements: Each store received a dedicated location page with essential details, helping local searchers easily find store hours and locations.
- SEO performance dashboard: We provided a real-time dashboard where Valentino could track their SEO progress and adjust strategies accordingly.
The results: a sweeter digital presence
- Higher search rankings for key chocolate-related queries
- Increased organic traffic from multiple countries
- Better quality traffic—more visitors with strong purchase intent
- Improved brand visibility among chocolate lovers worldwide
And this is just the beginning! Next on the roadmap? Enhancing product detail pages with rich snippets so that customer reviews appear directly in Google’s search results.
“Chocolate is best when shared—and so are great SEO results. With a smart, strategic approach, Valentino turned their online presence into a key business driver.”
