Too Many Ad Groups = Too Little Learning
One retail client had ad groups for every product. The result? High costs, low performance.
The Fix: Consolidation
- Limited ad groups to 5 per campaign
- Added 1 DSA campaign
- Focused on product themes, not products
The Outcome:
- 🚀 +23.7% conversions
- 💰 -18.3% cost per conversion
- 📈 +86.4% in conversion value
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