In the swirl of noise, speed, and stress that defines so much of our world today, many of us are reaching for something different, something that feels. Together, we’re learning that joy isn’t just a mood, it’s a signal. A human need. A creative opportunity.
That’s why multisensory marketing isn’t a side strategy anymore, it’s becoming the way we build truly resonant brand experiences. And for us, this isn’t theoretical. It’s something we’ve been co-creating in real time.
Our take: branding that breathes, moves, and connects
With the help of AI, we’ve been reimagining what brand expression can feel like. Literally. We’ve built an evolving visual identity that doesn’t just show, it stimulates. Letters that feel like velvet, pasta, animal print, even helium. Textures that make you want to reach through the screen. Color stories that feel like a mood shift. And yes, even brand assets that spark the idea of scent.
This is branding that invites play, touch, and curiosity. It’s fluid, organic, and emotionally attuned. Because we believe a brand should never be static, it should breathe with the people it’s here to connect with.
Each of these elements, like our striped poodle or fur-textured type, aren’t just visuals. They’re sensory cues. They live at the intersection of identity and interaction. They’re an invitation to feel something, not just recognize something.
Why multisensory matters now (more than ever)
The numbers back it up, but honestly, we’ve felt it in our work with partners too: people want to be moved. Globally, 65% of consumers (WGSN trend report) say they crave brand experiences that surprise and excite them. Nearly half are more likely to engage with brands that bring joy.
That tells us something we already know intuitively, touch, color, texture, sound, and smell aren’t “nice to have.” They’re fundamental to how we connect.
Together, we’ve seen how sensory-first design can shift not just perception, but behavior. A surprise texture. A visual that makes you smile. A typeface that feels like nostalgia. These are the moments people remember, and return to.
What we’re creating together
We’re not just designing a brand, we’re shaping a sensory ecosystem. One that adapts, responds, and grows with every touchpoint. One that meets people in their emotions, not just their inbox.
So when we create together, whether it’s a pop-up experience, a digital campaign, or a packaging moment, we’re always asking:
How does this feel? What does it spark? Will someone smile when they see this?
Because that’s what sticks. That’s what builds relationships.
And honestly, that’s what we care most about, building brands that people don’t just see, but feel part of.
