B2B e-commerce doesn’t usually fail because of one “big” issue. It’s the small stuff: unclear tickets, edge-case bugs that slip into production, content updates that don’t land quite right, and sprint planning that becomes guesswork.
That’s where our consultancy support at Dexis Belgium came in. Dexis Belgium is an industrial solutions partner in Belgium, focused on continuity, safety and process efficiency.
Our job wasn’t to “take over”. We were there to help their teams move faster and work with more clarity. That meant connecting the dots between business needs, development execution, and what customers actually experience on-site.
The problem
Dexis Belgium needed support across the full development follow-up cycle:
- Spotting issues on the B2B Shopware site and translating them into actionable Jira tickets
- Making the backlog clearer (so dev time went to building, not decoding)
- QA + regression testing after changes, to reduce post-release surprises
- Front-end checks in Shopware (snippets/components/blocks) once deployments went live
- Joining planning + budget conversations to keep expectations realistic and aligned
- CMS/content support in Shopware, including SEO-minded page and product optimisation
- Drafting mock-ups for new functionality so development had a clear target
In short: they needed an embedded consultant who could bridge “what we need” and “what we build”.
The solution
Embedded cadence: on-site and in-sprint
We worked two days per week on-site, plus a weekly rhythm of meetings with development and stakeholders to review ticket status, sprint progress, and upcoming priorities. Why does this cadence matters? It reduces “handover delay”: the time lost between someone noticing an issue and the team agreeing what to do about it.
Turning real issues into dev-ready Jira tickets
A surprising amount of sprint drag comes from tickets that are almost clear. So we focused heavily on:
- crisp problem statements
- reproducible steps
- expected vs actual behaviour
- acceptance criteria that were testable
Clear acceptance criteria are a practical way to align product, dev and QA around “done”.
Tools used: Jira + Confluence for documentation, and GA4 for supporting signals when needed (e.g., “does this bug affect a high-traffic page?”).
QA that protects releases (and developer time)
After development shipped changes, we handled testing + QA and only closed tickets once the change behaved as intended. For e-commerce, regression testing isn’t optional: even a small front-end tweak can ripple into checkout, pricing logic, search, account flows, or tracking.
Shopware front-end support post-deploy
Once releases went live, we made sure Shopware snippets, components, and blocks were integrated correctly on the front end. Not just “technically deployed”, but genuinely right for users.
Mock-ups that de-risk development
We created drafts/mock-ups (Figma) for new functionality so the team had:
- a shared visual reference
- fewer interpretation gaps
- faster feedback loops
This is one of the simplest ways to reduce back-and-forth and keep sprints moving.
Tools used: Figma + Miro for flows and collaboration.
Content ops + SEO support inside the CMS
Finally, we supported Dexis Belgium’s team with CMS content entry in Shopware, while keeping SEO best practices in mind on pages/products (structure, copy consistency, and on-page hygiene).
The results
Even without publishing internal metrics, the outcomes were clear across the collaboration:
- Faster ticket throughput thanks to fewer blockers and more dev-ready tickets
- Fewer post-release bugs due to consistent QA and regression checks
- A clearer backlog (better ticket quality and acceptance criteria)
- Improved UX and content consistency through Shopware component/snippet follow-up
- Faster, clearer development cycles because Figma drafts reduced ambiguity
What this means for other B2B teams
If you’re an e-commerce manager, marketing manager, or recruitment lead looking for consultancy support, this kind of embedded setup tends to help when:
- your roadmap is solid, but delivery keeps stalling
- development is busy, and “small issues” stack up into big frustration
- QA is inconsistent (and releases feel risky)
- content updates depend on too many people (so they land late, or not at all)
- your backlog is more “ideas” than “ready-to-build work”
Backlog refinement is an ongoing discipline. When it’s done well, it makes sprint planning much calmer and more predictable.
Want the same kind of support?
If you need an embedded consultant who can translate issues into Jira, protect releases with QA, and keep your Shopware front end + content flowing, we’re happy to chat.
You can reach us via our contact page. If you want to see similar “embedded support” and “e-commerce optimisation” stories, these cases are in the same neighbourhood:
- Arvesta (Aveve & Eurotuin): UX + content + SEO improvements to support growth
- Testaankoop: embedded webmaster support combining CMS, maintenance and SEO-minded improvements
