As the agricultural expert for farmers and gardeners, Arvesta operates a diverse portfolio of brands. To scale its digital presence, Arvesta aimed to increase online sales and drive more customers to physical stores. The challenge: expanding online sales & strengthening brand identity. Two of its brands, Aveve and Eurotuin, had specific challenges.
Aveve operated two separate websites: avevewinkels.be and a Click & Collect platform. Merging them was essential to:
- Strengthen brand identity
- Expand the online product assortment
- Boost revenue with a seamless shopping experience
Eurotuin required a brand and content strategy to explore e-commerce potential. Their Test & Learn Team was set up to experiment with branding and digital strategies, ensuring data-driven decisions before committing to a full e-commerce rollout.
Our approach: UX optimization, content strategy & data-backed decisions
For Aveve, we conducted A/B testing to optimize Click & Collect UX, resulting in an immediate revenue increase. The new webshop strategy focused on UX improvements, content strategy to enhance engagement. Additionally, we provided SEO-optimized product descriptions aligned with Google’s latest algorithms (shorter, more informative titles and rich content). We created conversion-driven product pages with clear CTAs and transactional copy as well.
For Eurotuin, we served as brand and content strategists in their Test & Learn Team, an initiative designed to experiment with different digital strategies. We analyzed website optimizations and the potential need for an e-commerce trajectory. Provided data-backed insights to help Eurotuin make informed decisions about branding, website improvements, and future digital growth.
The results: revenue growth & optimized conversion rates
For Aveve:
- Increased online revenue
- A stronger, unified brand identity with a single webshop
- Higher conversion rates due to optimized product descriptions and content strategy
For Eurotuin:
- Improved conversion rate optimization (CRO) by testing and refining branding and content strategies
- Strategic insights for future e-commerce decisions, ensuring every step was backed by real data
A future-proof digital strategy
By combining data-driven decision-making, UX optimization, and content strategy, we helped Arvesta’s brands scale their online presence and increase revenue. With a strong foundation in place, they are now well-positioned to grow their e-commerce operations further!
