Strøm, formerly known as DL Security, was facing a branding dilemma. While the company had evolved from a security-focused business to a specialist in future-proof energy solutions, their name, branding, and website still reflected their old identity.
The challenge: A brand stuck in the past
They needed a fresh start—a name, a look, and a digital presence that truly embodied their expertise in sustainable energy. That’s where Us stepped in.
The solution: A bold new identity
We dove deep into the energy sector for inspiration, exploring elements like solar panels and heat pumps to craft a name and identity that reflected their new direction.
- A new name: After two intensive naming workshops, Strøm was born—a nod to energy, with an added accent on the ‘o’ for a modern and youthful touch.
- A fresh visual identity: Bright green shades symbolizing eco-friendly innovation and dynamic circular design elements inspired by the ‘o’ in Strøm.
- A reimagined website: A user-friendly, service-driven structure that clearly communicates Strøm’s offerings.
- Branded materials: Business cards, stickers, and a social media style guide with pre-made templates for easy content creation.
- Extra brand love: A custom sweater mockup featuring the new branding—because a great identity deserves to be worn!
The result: A brand ready for the future
The transformation was a resounding success, and Strøm couldn’t be happier:
“The collaboration with Us went very smoothly. Communication was always clear and correct. We received quick and smooth answers to all our questions. With a beautiful result as a consequence!”
We couldn’t have said it better ourselves! The feeling is entirely mutual.
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Let’s create a brand new identity
