In 2018, Eurotuin was acquired by Arvesta, opening the door to new opportunities in assortment expansion and online sales growth. With ambitious goals — a broader product range and higher webshop conversions — Eurotuin partnered with us to bring their digital ambitions to life.
The challenge: scaling without compromise
This wasn’t about fixing a broken system; it was about scaling effectively. With over 2,000 new products selected by the purchasing team, the challenge was to seamlessly integrate them into the webshop while maintaining a high-quality shopping experience. Product listings needed to be enriched with detailed product data, compelling marketing copy, and key specifications to engage and convert online shoppers.
Our approach: smart automation & data-driven marketing
To support Eurotuin’s growth, we implemented a multi-faceted e-commerce strategy:
- Product data enrichment – Every new and existing product was updated with detailed descriptions, persuasive marketing copy, and relevant specs, ensuring customers had all the information they needed to make a purchase.
- Google Ads with automated feeds – We leveraged automatically optimized product feeds via Channable, making Eurotuin’s ads more effective and conversion-focused. Our team handled both setup and ongoing ad management, ensuring peak performance.
- Performance tracking & continuous optimization – Through weekly performance reviews, we provided insights on visitor numbers, revenue trends, and key e-commerce KPIs, helping Eurotuin make data-driven decisions.
- Social media activation – We crafted engaging social media content and ads for Facebook and Instagram, driving targeted traffic to the webshop.
- Conversion optimization – A key win came from homepage improvements that made products more visible and instantly shoppable, leading to a higher click-through rate and increased conversions.
The results: higher conversions & a future-proofed webshop
The impact was immediate and tangible:
- Higher click-through rates & conversions – The homepage redesign led to an increase in clicks and a noticeable boost in conversion rate.
- Seamless order processing & aftersales support – We ensured a smooth order experience and provided ongoing customer support to maintain high satisfaction levels.
- Knowledge transfer for long-term success – To empower Eurotuin’s internal team, we provided hands-on Magento training, ensuring they could manage and scale their webshop independently.
- A growing, data-driven e-commerce operation – With regular promotions, ad optimizations, and strategic insights, Eurotuin continues to thrive in the competitive retail landscape.
Looking ahead: sustained growth & optimized performance
Eurotuin’s journey in e-commerce is just beginning. By combining automation, data-driven decision-making, and engaging marketing, they’re set up for long-term success in digital retail—and we’re proud to have played a role in that transformation.
