A lasting collaboration, rooted in strategy
Kunlabora is a custom software company focused on building high-quality, professional digital solutions that are fully tailored to each client’s needs. Their strength lies in working closely with their clients to co-create software that delivers results — collaboration is at the heart of everything they do.
Two years ago, Kunlabora underwent a complete rebranding, including a new website, brand story, copy, and photography – developed through a series of workshops and interviews. That branding project evolved into an ongoing partnership, where we now support them in all things content and SEA (Search Engine Advertising).
The challenge
Kunlabora’s team is deeply committed to delivering quality software for a growing number of clients. With their developers and business leads focused on active projects, it became clear they needed external support to maintain a consistent and strategic marketing presence.
There was a clear need for a reliable partner who could:
- Develop and execute a clear content strategy,
- Produce high-quality content across multiple platforms,
- Manage and continuously improve Google Ads and LinkedIn Ads.
In short: they were looking for a partner to think strategically and act hands-on.
Our solution: smart strategy meets consistent execution
Strategic content creation
We provide Kunlabora with ongoing support in content strategy and production:
- Keyword research and SEO best practices guide every piece,
- Content spans across their website, blog, cases, and LinkedIn,
- Every message is tailored to their voice and target audiences.
We ensure that every blog, case, and update is not only informative but also discoverable and relevant — a steady flow of valuable content that drives organic growth.
Performance marketing: Google Ads & LinkedIn Ads
We manage Kunlabora’s paid campaigns end-to-end:
- Google Ads: Based on targeted keywords and user intent,
- LinkedIn Ads: Including both traffic ads and document ads,
- We constantly optimise campaigns using real-time performance data — tweaking copy, targeting, and visuals where needed.
This approach ensures Kunlabora reaches the right audiences with the right message, every time.
The results
The collaboration is delivering tangible results:
- Improved online visibility through SEO-driven content
- Increased website traffic through relevant and engaging blogs and cases
- Effective Google & LinkedIn campaigns with measurable performance gains
- A strategic connection between content and ads
- Time saved for the Kunlabora team, allowing them to focus on what they do best
We’re very satisfied with the entire approach – from the content strategy and content creation to the set-up and management of our Google Ads and LinkedIn Ads
Wim De Tant, Business Development Manager, Kunlabora
A partnership with lasting impact
What started as a rebranding project has grown into a strategic partnership. By supporting Kunlabora with both content and performance advertising, we help them communicate their expertise clearly and consistently — and create real, measurable impact on their digital growth.
